Though consumers still make the trek to brick-and-mortar stores to make purchases, more and more people are shopping online– either as their primary means to buy or as an informational resource prior to visiting a physical store. By 2014, more than a third of Americans are going to own a tablet device, and it’s clear that e-commerce, particularly of the mobile variety, won’t be slowing down any time soon.
A whopping 71% of shoppers believe they get a better deal online than in stores. Even more, 46% of online users rely on social media when deciding what to buy. Nowadays social media platforms are utilized by brands not only for advertising but to solve what their traditional counterparts would see as ‘customer-facing’ challenges, including direct communication and damage control. That means it’s even more important for these brands to solidify a strong online presence – just ask Lululemon, Warby Parker and Chobani. We’ll get to them in a bit.
Read more of my original post at http://www.business2community.com/social-media/social-media-e-commerce-tools-spark-brand-growth-0606777#7q0FUr3rrSo26SFd.99